#FollowFriday: Mompreneurs who Make Products You'll Love

Remember that old term “Mom and Pop Shop” – well, the new thing is Moms with Shops and they are taking Instagram by storm, one discount code at a time. Kelli crafts clothes for kiddos, while Annie’s designs are mama and baby friendly. Stacie makes heirloom quality threads and goods, and Elle does beautiful baby wraps.

What these four forward-thinking moms have in common is their love of slow fashion, family, the environment, and thriving in the online community of all-handmade artisans:


Kelli Murray | illustrator | mama | designer @ryleeandcru [email protected] www.ryleeandcru.com

Kelli’s style is dreamy, light, and soft. Kelli has bright-blonde twins, and a new baby girl. Yet, she still finds the time to create beautiful designs and run her business. Rylee and Cru merges art and imagination, offering artistic clothing for the modern kidlet. The collection consists of quality basics that are hand dyed, giving them a soft vintage feel right out of the box. Kelli’s pictures give a glimpse into her life as a mom as she writes about her joys and doubts.


Elle Rowley | Mostly journal and a little bit catharsis. Founder of @sollybabywrap, co-founder of @shoparq, in love with @jaredrowley + our 4 babies. sollybaby.com

Elle made the first Solly Baby wrap in 2011 in the sewing nook of her little house after the birth of her baby boy, Solomon (hence the name Solly Baby). She decided to make her own, after finding out how uncomfortable conventional wraps are. Elle worked on sharing her design with other moms while her babies were sleeping and while her husband was finishing school. The business became a success, and now there are four “babies” – Lucy, Frances, Hazel and of course, Solomon.


Stacie Lucas | Mama. Designer ethical kids/women's wear // SF Bay // [email protected] (for Collabs) and [email protected] (for CS). Shop: www.amae-co.com

Stacie is the founder, co-owner, and designer of AMAE (pronounced “ah-may”). She studied art and taught full time at an art school, and with the birth of her daughter, Addison Mae, Stacie began to live through her art by founding her own company. Now a mama to two with the addition of her son Drew, Stacie runs AMAE with her husband, Kristian. They are both committed to small-lot production yielding exclusive, low-quantity pieces with heirloom quality. Her Instagram shows off her little ones (and herself and friends) wearing the fashions, and it’s the place to be when a new line is released and when there’s a sale.


Amie Cunningham | Thief&Bandit is a line of handprinted/handmade clothing and accessories out of Halifax, Nova Scotia, Canada | www.thiefandbandit.com/shop-our-instagram

Annie is a mom and a business woman who specializes in slow fashion. Thief & Bandit is a line of hand printed, handmade jewelry and apparel using quality organic fabric with hand drawn prints sewn into garments. The prints are Annie’s designs and you get to see all of them on her Instagram account – and if you see something you like, it’s super-simple to go to her website and buy it thanks to her “shop our Instagram” option. Pretty clever!

Who are some of your favorite moms (with shops!) on Instagram? Share with us!

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